Campaignlive.co.uk January 2013
Online Casino of the Decade; 32Red, have awarded Hometown London their global integrated advertising business. Initially Hometown will look to increase awareness of 32Red’s award-winning online casino product in the UK, with an above-the-line campaign launching in early February.
I discovered only yesterday that the Japanese have a word called Tatemae and its opposite, Honne, to mean what you pretend to believe and what you actually believe, respectively. [With thanks to Bruce Traynor and your ever-entertaining stream of Facebook updates..]
A more formal definition…”Honne may be contrary to what is expected by society or what is required according to one’s position and circumstances, and they are often kept hidden, except with one’s closest friends.