By Chris Jefford, campaignlive.co.uk, Tuesday, 01 July
Chris Jefford, the co-founder and strategy director of Hometown London, explains why the furore around Facebook’s “emotional” research should be a wake-up call to agencies.
Sitting having a pre-World Cup sunshine pint last Wednesday evening, I came across this interview with Jazzy B, founder of Soul II Soul, full of lessons on how to grow a brand through a people-shaped approach.
There were more than a few fascinating things to come out of this article around the trials and tribulations of IBM.
Central to the article is the challenge that a great company like IBM faces as the landscape in which it operates changes before it’s very eyes. The rise of fast moving, ever changing, consumer champions – driven by technology – have resulted in enormous encroachment into the corporate spaces normally occupied by the technology behemoths of the past 30 years… Read more
campaignlive.co.uk, Thursday, 01 May 2014
I was recently introduced to this bizarre game called Karoshi in which the goal is to die at work. It has several iterations, including the rather disturbing Karoshi Suicide Salaryman. What does Karoshi mean? In Japan, it is the corporate equivalent of hara-kiri. Death by overwork.
When I was about 10, a boy from up the road glided past me in a silent, gleaming white missile that in my mind looked like something out of Tron. He smiled smugly as he soared effortlessly up the hill, and I felt a pang of envy like never before. Suddenly my beloved BMX was a dinosaur. I had seen the future and I wanted it badly.
Chris Jefford, founder/strategy director at Hometown, discusses what he believes to be the five things that marketers will need to know about consumers in 2014.
By Sean Singleton. Commercial Director / Hometown London. Marketing Magazine 26th November.
Borne out of the start-up scene in Silicon Valley, ‘growth hacking’ is a set of tactics and best practices that deal with the issue of online user growth, namely, by growing it. Growth hackers use a set of tools that they argue do not exist in the traditional marketing repertoire.
Thursday, 18 July 2013
Our very own Simon Labbett has been shortlisted in the Guardian’s Hot 100 Creative People 2013.
The Guardian Culture Professionals Network has teamed up with the Hospital Club to find this year’s h.Club100 – the annual nationwide campaign to identify the 100 most influential and innovative people working across arts, culture and the creative industries in the UK.
Hometown has left Soho!
Our new address is Unit 4.1, Tea Building, 56 Shoreditch High Street, London. E1 6JJ