TV | Print | Outdoor | Digital
Casino advertising is often a cacophony of lights and sounds, designed to disorientate as much as persuade. 32Red wanted a campaign that could stand out from the crowd, and help elevate their brand above the noise.
Awarded numerous awards for their customer service, we decided to create the ‘You’re not a number, we are.’ campaign, positioning the brand as a premium service that cares about its customers. We used the iconic Dusty Springfield track ‘Spooky’ to provide a memorable soundtrack to the work, further helping 32Red stand out in a category which was crying out for change.
Did it work?
The campaign led to huge uplift in brand awareness and players to the site, and was rolled out across Europe.