888 have launched a new online casino that challenges online gambling conventions. It offers a different experience, one that epitomises 50s retro Vegas cool and moves away from the Tron-like modern Vegas we are all familiar with, with too much colour and too much neon. Our approach focused on 50’s culture, a stylish and exciting time where the American dream was alive and well, where possibility, serendipitous good luck and opportunity were everywhere. We developed a TV spot that encapsulates this spirit of serendipitous luck and the potential of good fortune.
DID IT WORK?
The 777 casino has gone on to become one of the leading online gambling platforms in the UK. Our ad was immediately recognisable amongst a crowded me-too category of loud and brash gambling brands.