Content | Social | Mobile | App Development
As part of Bupa’s commitment to helping people live longer, healthier, happier lives, they wanted to get people walking more. We worked with the UK team to help create and launch the Ground Miles app, a social walking platform to motivate and track your walking habits against your friends. And in keeping with our new approach to communications we developed the character of Chad Strider, the world’s greatest walker, and shot a short film bringing his story to life. Shot in LA and starring Steve LaChioma in the lead role, the film resulted in a set of spin-off ‘Chadverts’, funny mobile ads to drive registrations to the Ground Miles app.
DID IT WORK?
Chad Strider became an instant hit, with over 2m views of the original films and global PR coverage as far afield as Thailand. The mobile ads drove over 40,000 new downloads of the app, exceeding our target by 20% from a small online media budget.