Platform Development | Print | Social | Brochures
Bupa’s new ‘Everyday Hero’ proposition needed bringing to life across the business, so that everyone – whatever their role – could get behind the new direction for the brand, and understand the role they needed to play. Following extensive interviews with people from across the business (and around the world) we developed an interactive story-telling experience that would allow people to see exactly what the new brand positioning meant for them in their role, and importantly, how they could put this into practice on a day-to-day basis.
DID IT WORK?
Following a successful pilot phase, the platform was made available to all Bupa employees around the world, and has helped the 'Everyday Hero’ proposition to permeate across the whole Bupa business.