Digital | Social | Mobile
We were asked by Bupa to find a way of engaging a social media audience in their Bupa Dental offering. Through the lens of our brand platform, Feel Great Britain, we set out to provide an entertaining experience via Facebook that played to existing behaviours. We noticed how parents of children like to post pictures of their little ones when they lose their first teeth, so we created the “Story of the Tooth” an interactive animated film that told the story of what happens when the tooth fairy takes away your tooth. Parents could upload a photo of their child and make them part of the story, which could then be shared with family and friends, raising both awareness and smiles.
DID IT WORK?
The ‘Story of the Tooth’ was viewed over 1.5m times on Facebook, with a very moderate media spend. This was boosted by over 100K personalised videos being made, with an average dwell time of over 4 minutes, metrics that historically a brand like Bupa could only dream of on social media.