cult is our monthly snapshot of emerging cultural trends likely to affect your world. Every issue focuses on one single cultural event across art, design, technology and lifestyle, to give you a pulse of the changing world as it happens.
Hip-hop’s revolutionary roots are often glossed over and dismissed by those quick to decry theart-form as violent, misogynistic, and obsessed by celebrity culture and ostentatious displays of wealth.
But this ignores the culture's deep, rich history in protest and politics, born as it was from the sound systems of Kingston, Jamaica, and the social upheaval and struggles in the South Bronx in the 60's and 70's, and the racial segregation that existed in the immediately preceding decades.
And it’s not just hip-hop that’s bringing the noise to those in power, the whole art scene suddenly has a role. As do brands, who are increasingly beginning to play a powerful role.