Content | Outdoor | Social
Dubai International is the world's biggest airport and has some of the best facilities for travelers. Almost 100 million people pass through it every year but most of them aren't aware of what's available within the vast airport. We were engaged to help highlight these often undiscovered services and experiences and to bring a warmth not often associated with huge airports. We decided to recreate the wonder children feel at airports. The excitement of flying, the feeling of amazement when passing through vast spaces and the opportunity for discovery and exploration. But we wanted to do it with a difference. So, we introducing the world to Pedro the Penguin and millions watched the little flightless bird go on a journey of discovery and ultimately fall in love with the airport and everything within it.
DID IT WORK?
The online film was seen by over 2m people, all organic views built via social reach. The film was positively received in all regions and was running on all airport media, reaching tens of millions of passengers and having a positive effect on the brand value of the airport.