TV | Print
For 30 years, Neighbours has been a part of the UK soap opera scene. To celebrate its 30th year on our screens, we were tasked with running a global ad campaign that reminded the world how great a show it is. We commissioned award-winner photographer Tim Bret-Day to shoot our ‘Greatest Soap on Earth’ campaign, taking cues from the world of big-top circuses. The ad showcases the entire current crop of Neighbours talent, and put a gloss on the show whilst keeping the all-important sense of fun that is such an important part of the soap’s enduring success.
DID IT WORK?
The Neighbours 30th anniversary show was one of the most watched episodes in recent memory, and our campaign was adopted by markets around the world. It also led to a range of celebratory experiential events for the episode, including one at Australia House in London.