Brand Development | Print | Direct
Our friends at Green Square help media and marketing agencies when the time comes to sell. They briefed us to create a print campaign for trade magazines to help them stand out in their sector. Our insight was that if you own a business and don’t prepare and plan an exit strategy, you’re leaving your life’s work to fate. We therefore cam up with the concept of tarot cards based on this insight and portrayed business owners striding towards fortune or walking blindly towards disaster. We created a series of 5 tarot cards – Fortune, The Fool, Lovers, The Star and The Chariot.
DID IT WORK?
Tony Walford Partner at Green Square says “The Tarot route chosen was a brave one for us to take – given what we do in an industry that is pretty ’serious’. We cannot express how pleased we are with the final product, not just in relation to the creativity, but how clearly it differentiates us in a sector which could be described as staid at best. Client feedback has been astonishing.”