Branding | Print
In keeping with Qatar Airway’s mission to become the ‘world’s 5-star airline’, they developed a bold business-class offering for passengers between London and Doha- a business-only flight on their A319, with 40 fully-flat seats spread across 10 rows. Our brief was to develop a new print campaign to help them launch the product to a business audience, showcasing the cabin and landing key business benefits to the product such as legroom, quiet-time, and the famous Qatari service and attention to detail.
DID IT WORK?
The Qatar Airways ‘Business One’ flight launched in 2014 to great fanfare. Our campaign ran globally and helped the airline quickly build up a reputation for a world-class business product that was unsurpassed anywhere.