My 4 year-old daughter, chats incessantly.
Literally doesn't stop talking.
From the moment she opens her eyes and interrupts my till-then perfectly peaceful shower, until the moment I finish reading her a book at bedtime, she's got something to say.
And she doesn't let her limited vocabulary stop her. She carefully sifts through the words she knows to articulate what she wants to tell me, often making making her own cute bastardisations for words she has still yet to learn.
Importantly, she never fails to get across her message across to me.
I watched a one-man-show on Netflix the other day, Rodney King, about the man made famous by being beaten nearly to death by 4 LAPD cops back in 1991, leading to their acquittal in 1992 and then the subsequent riots that decimated large parts of the city.
It was without doubt one of the most compelling pieces of art I'd seen in some time.
One man. One stage.
Sweating profusely in the warm evening.
No special effects, no supporting cast. Just Roger Guenveur Smith giving an unforgettable monologue.
Well worth a watch by the way.
And last night I watched Home on the BBC, a 20 minute short-film telling the story of millions of modern-day refugees, in reverse.
The film was brilliantly done, with a British family taking centre stage, as we see them leave their leafy suburb, face a treacherous crossing with people-smugglers, and ending up in a make-shift refugee camp sheltering from war.
A powerful, perfectly formed story.
Also well worth a watch.
What these three things have in common are the limitations that each finds themselves in.
And in every case, these limitations enhance - in my view - the stories being told. The restrictions of each - vocabulary, supporting cast, duration of film - mean that creativity has to be applied in a non-traditional way to deliver the message.
And working with limits these days is par-for-the-course.
Clients are seeking more for less, pressured as they are by their own corporate challenges.
So agencies have to be smarter and smarter as we are asked to work within tighter and tighter confines.
This is where independent agencies hold the key to the future of creativity.
Our ability to move quickly, to plug into 3rd parties, to manage end-to-end projects that impact the entirety of the business rather than just the marketing departments, are our unique David qualities versus the Goliaths that we compete against.
Our small, but perfectly formed agencies thrive on being forced to work within the constraints associated with being up against the big boys.
We might not have the supporting cast of thousands for every production.
We might not have as long to crack a problem.
And we will often clash things together to create something new.
But our output, and the outputs of our peers, is crafted because of those restraints, not in spite of.
Businesses moving at-speed, in the face of constant change, up against tough commercial backdrops, need agencies that can help them win.
And it is the exciting prospect of creating within tighter and tighter confines that will always give the independent's of the world the edge.