Every now and again you get the opportunity to work on something that feels really important, and our recent work with Jamie Oliver fits that bill perfectly.
Tonight, huge digital billboards across London will showcase live tweets from people across the capital, as they tweet the Mayor of London to petition him to feed the city.
As Jamie himself says:
"London, I love you. Our capital has the most vibrant food culture on the planet. Food is part of our beating heart, in a city that’s home to 30,000 food businesses worth over £20bn, and where one in four Londoners has a job linked to food.
2017 marks fifteen years since I opened my first restaurant, Fifteen, and I did it here in London – where else! Food brings prosperity to London, it strengthens our communities, it lets us express our creativity and it sustains and binds our cultures. London’s food is a wonderful and powerful thing.
But here’s the problem – we’re not consistent. Our city’s food environment is also compromising our health, shortening our kids’ life-expectancy, reducing productivity, costing taxpayers billions of pounds, crippling our healthcare service, and widening the gap between the least and most disadvantaged people in our society.
It’s time for us to do something together - it’s time to make a difference."
At Hometown we're incredibly proud to support this brilliant initiative, right here in our own backyard, so if you get a chance please do tweet the Mayor of London at @mayoroflondon using the hashtag #feedthecity with your message of support for the campaign.