Our 888 Poker ads are going great guns, so we thought we’d share this behind-the-scenes film of the shoot…enjoy.
Three different ads were shot, each featuring players engaged in a fun battle of one-upmanship, under the campaign banner of ‘Live The Game’
The first spot, “Dance Off,” showing three players transition from playing poker to competing on the dance floor. Each tries to outdo the other, using poker philosophies in so doing.
The second ad is entitled “Bar Tricks” and the players again apply poker strategy when attempting to out do each other while performing various tricks. The theme continues in “Dive,” the third advertisement that shows the players are thinking in terms of poker when contemplating raising and going all-in when diving into a swimming pool.
The ads were shot in Cape Town and directed by David Lodge at RSA.
Creative Agency: Hometown
Creative Director: David Gamble
Creatives: Luke Till and Lawrence Bushell
Business Director: Sarah Wood
Account Directors: Bethany Ryan, Annabelle Monks
Agency Producer: Alison Fraser
Design: Shaban Siddiq
DOP: Daniel Holland
RSA Executive Producer: Garfield Kempton
South African Production Company: The Farm
Music and Sound design: Guilt Free
Post: Big Buoy