This year Bupa partnered with us to create a new sponsorship and activation platform; Feel Great Britain. Kicking off in Spring 2015, it’s a programme of events, activities and initiatives aimed at improving the overall health and wellbeing of people all over Britain.
The ‘Feel Great’ campaign, which is fronted by Tess Daley, is committed to getting the public to experience ‘feel great’ moments for their mind, body and soul.
From electric night runs to swimming wild outdoors, from city center marathons to rural rambles, different events will be taking place all over the country for people of all ages.
An online hub will be the nerve center for the campaign with information on all the partnerships and activations as they happen. Bupa will also utilise it’s numerous social media channels to drive interest.
Our work for Bupa often seeks to engage and delight first, and drive brand and product messages second. Feel Great Britain is already having a positive impact on the way customers view the brand, repositioning Bupa in the wellness space, in a new, more positive light.
For more information on Bupa Feel Great Britain visit www.bupa.co.uk/feel-great-britain