Hometown has been awarded a place on the roster for the global pharmaceutical giant Perrigo following a competitive pitch.
The independently owned agency will take responsibility for a number of brands including skin care brand Dermalex, Perrigo's flagship pain brand Solpadeine and Galpharm – The UK’s biggest supplier of non-prescription medicine.
Initially Hometown has been tasked with re-launching Dermalex in the UK with an integrated campaign to include TV, Print and Digital.
David Gamble ECD and Co-founder of Hometown said:
"Perrigo is a treasure trove of household brands and brilliant products lining up to join them. Hometown's networked agency approach gives us access to decades of healthcare experience. We're excited by the prospect of helping Perrigo create many more globally respected brands.”
Miranda Osborne - Group Brand Director - Wellness Portfolio UK & Ireland at Perrigo added:
"The decision to appoint Hometown was unanimous following a competitive pitch. They were strategically strong, understood the consumer and delivered a refreshingly original creative approach. We are excited to see how the campaign progresses."