I’ve always had a bit of a soft spot for the V&A Museum, especially after we launched their first digital design exhibition ‘Decode – Digital design sensations’ with an open source and crowdsourced campaign called ‘Recode Decode’ https://vimeo.com/42341440
So, when a friend said “You have to go see the V&A Revolution exhibition. It’ll blow your mind.” I didn’t hesitate to invite the rest of Hometown along to see what all the fuss was about.
We arrived with very little knowledge of what we were about to experience, other than it being some kind of cultural and political journey through the late 1960s. As we entered the exhibition we were given headphones (Sennheiser were sponsors) and were left to explore. The tone was audibly set as seminal 60s tracks filled our ears and projections of Bob Dylon’s iconic ‘Subterranean Homesick Blues’ video filled a wall below the title ‘You Say You Want a Revolution? Records and Rebels’.
Youth culture was born and became a powerful driver of change, and it was CHANGE that dominated every facet of the exhibition.
What followed was an inspiring, humbling, emotional, thought-provoking and often challenging journey through events which not only defined and dominated the world half a century ago, but continue to shape the world we live in today. Baby-boomers were growing up and growing discontented. Youth culture was born and became a powerful driver of change, and it was CHANGE that dominated every facet of the exhibition.
The times were indeed a changin’ but not just in music, fashion and youth culture. A new generation demanded political change and a collective discontentment towards the powers that be eventually helped change their world and ours for the better. Race, feminism, equality, war, drugs, LGBTQIA rights, anti-capitalism and global warming were all tackled by people brave enough to challenge the status quo and stand up (and sometimes die) for change and the rights we largely take for granted today.
Change and uncertainty are as present today as they were then but we can all take comfort in that change can be a force for good and shouldn’t be feared. One of our mantras at Hometown is the only constant is change. It stops us becoming complacent and allows us to look at the world with wide eyes and open minds.
Big thanks to the V&A for a wonderful exhibition. Keep challenging, keep changing.
ECD and Co-founder - Hometown