Print | Outdoor | POS | Brochure | Digital
Our first campaign for this world famous watch brand saw us seek to bring a smart and stylish approach to their Fall / Winter campaign offering. Using a kaleidoscopic illustration style, we shot our campaign assets and assembled a unique look and feel for each of the ads, to reflect the varied range of watches that were on offer – a cool and urban feel for their Urban Expression range, a 50’s approach for their Classic range, and a more sassy look for the Late Night Glam collection. The campaign ran globally across Print and Outdoor, as well as throughout their sales brochures and POS media.
DID IT WORK?
The work was well received in all markets, and was widely adopted by stores worldwide, resulting in a sharp increase in sales and footfall for that seasons range of watches, as well as building brand attribution rates and recall of the range of ads.