Augmented Reality | Packaging | App development | Print | Social | Gaming
Bazooka Bubble Gum was a firm favourite with kids in the 1970s and 1980s. But they’d lost their way a little and needed to relaunch the brand in a new way.
Along with a new range of products (designed and named by Hometown), we sought to engage a new generation of kids in the product. We devised and produced a solution that was totally unique in the category.
With the help of one of London’s premier graffiti artists, Ronzo, we created a range of characters called the Bazooka Budz, each styled on various youth tribes that you might find at school – the smart one, the popular one, the tech one, the sporty one for example.
We then wrapped every bubble gum with a unique trading card, giving every child a character of their own in every pack. But it didn’t stop there – on every card was a code, which when used with the Budz App (created by Hometown and Happy Finish) brought their character to life using Augmented Reality technology. This not only allowed kids to see their character in 3D but also fight other characters too.
The platform was an enormous success. The product launch was picked up by hundreds of key publications, and the mobile app was loved by kids and parents alike.