Brand Positioning | Brand Design | Retail Design
During the Summer of 2016, we were engaged by Primark to help them position and bring to life their new activewear unisex range. Whilst the new range needed to feel fresh and new, it also needed to build on the existing Primark brand and not feel out of place and alienating to their core audiences. We positioned the brand as the ‘world’s fastest sportswear brand’, highlighting Primark's heritage in fast fashion, and giving the brand an energy and a focus for the retail environment. This was then brought to life through a series of retail designs, with an emphasis on dynamism, tempo, colour, and speed.
The positioning and retail space designs were universally embraced by the business at-large, and are currently in development, so watch this space or better still, watch that space.