TV | Print | Outdoor | Digital | Brochure | Experiential
Our holidays are important to us, and the fear of having a break that is ‘just okay’ often prevents people who have never been on a cruise from taking one. So we’ve set out to show a non-cruising audience what it’s really like to cruise with Royal Caribbean, and to show the world the passion, innovation and imagination that exists on every ship.
Where Extraordinary Happens captures this spirit of adventure, playfulness and breaking boundary’s. A world where adventure, luxury and thrill come together. It gives Royal Caribbean a differentiating and exciting platform on which to build, and you can expect to see many extraordinary things coming from the brand as we move through 2016.
Did it work?
Royal Caribbean enjoyed their best ever year of trading following the successful launch of the campaign, and Where Extraordinary Happens has now become an integral part of the DNA of the business.