Branding | Print | Outdoor | Experiential | Digital
Yas Island is probably most famous in the UK as the place where the Abu Dhabi Grand Prix takes place every year. But that is only part of the story. Yas Island boasts an array of world leading entertainment experiences, from the world’s fastest roller-coaster, Ferrari World, Yas Links Golf, one of the world’s biggest water-parks and Michelin star restaurants. Our “Dare to Dream” campaign helped them launch this offering to the world, making the most of the individual elements that were based there, but packaging them up being to life the complete experience.
DID IT WORK?
Yas Island put over £5m behind launching the campaign, and are seeing record numbers of visitors coming to the island, but importantly the Yas Island brand is now becoming as well known as some of its more illustrious assets on the island